Kurtis Potter / Boundless Websites Project Breakdown

Overall Project Goal

Kurtis wants to restructure his online presence around three connected but separate websites. The sites should feel aligned visually and mission-wise, but each must stay legally and operationally distinct — especially since Boundless Youth is a nonprofit and must remain separate from for-profit business operations.

The Three Sites

  • KurtisPotter.com — His personal brand, similar to how Tony Robbins markets himself by name. The main public-facing brand.
  • Boundless-Youth.org — His 501(c)(3) nonprofit focused on youth mentoring, coaching, guidance, youth events, and future youth-to-adult transition programs.
  • Boundless-Group.net — The broader for-profit umbrella connected to adult coaching, business development, retreats, groups, veterans, and future investment-related work.

Phase 1 Priority: Websites First

Kurtis clearly stated that the first priority is getting the websites updated before email marketing, text messaging, social media, and larger promotional pushes.

Website 1: KurtisPotter.com

KurtisPotter.com should become the main personal brand website — positioning him as a motivational speaker, mentor, coach, author, and self-development leader. It should speak directly from Kurtis as the individual and serve as the main public-facing brand.

Homepage Updates

  • Rebuild the homepage around Kurtis Potter as the main brand
  • Remove any false or misleading credibility logos (“featured in” style icons — Forbes, Inc., Fortune, Success, etc.)
  • Build the messaging around integrity, authenticity, purpose, and personal transformation
  • Add a section explaining the relationship between Kurtis Potter, Boundless Youth, and Boundless Group
  • Add a bottom section directing youth-related visitors to Boundless Youth with CTA: “Need youth mentoring, coaching, guidance, or youth events? Visit Boundless Youth.”

New Pages to Add

  • Mentoring and Coaching
  • Events and Weekend Retreats
  • Masterminds and Accountability Groups
  • Motivational Speaking
  • Boundless Men and Boundless Women
  • Boundless Business and Boundless Veterans
  • Books and Merch
  • Contact / Get Connected

Recommended Site Structure

Home | About Kurtis | Coaching | Mentoring | Speaking | Events and Retreats | Boundless Men | Boundless Women | Books | Merch | Contact

Payment / Product Prep

Prepare the site for selling: coaching programs, mentoring programs, event tickets, retreat registrations, books, merch, and recurring subscriptions. Stripe is the preferred option for WordPress integration and recurring payments.

Website 2: Boundless-Youth.org

The nonprofit side — serving youth, students, college-age young adults, and families. Must remain clearly separate from the for-profit structure. Focus on mentoring, coaching, youth guidance, events, parent communication, donations, and programs that help youth transition into adulthood.

To-Do List

  • Events: Add July 19 event, new photos, update event sections, add clear CTAs for registration, parent contact, volunteer interest, and donations
  • Nonprofit Clarity: Communicate 501(c)(3) status, keep nonprofit messaging/financials separate, add professional donation language and donor receipts
  • Youth Program Content: Youth mentoring, coaching, guidance, events, college-age support, parent communication, youth entrepreneurship prep, transition paths
  • Future Books / Merch: Kurtis has 6 books (5 children’s books). Prepare books page and youth merch page.
  • Email Signup: Parents, supporters, donors, volunteers, youth event updates
  • Payment / Donation Setup: Separate nonprofit bank account, decide on processor (Stripe/Square/PayPal), keep nonprofit money fully separate

Website 3: Boundless-Group.net

The broader for-profit umbrella. Long-term, it may connect to investments, real estate, Boundless Business, Boundless Investments, retreats, adult groups, and other ventures. Currently functions as a one-page connector linking to Kurtis Potter and Boundless Youth.

Sections to Add

  • Boundless Men and Boundless Women
  • Boundless Youth (referral)
  • Boundless Veterans and Boundless Business
  • Boundless Investments (future placeholder)
  • Weekend Retreats and Masterminds
  • Accountability Groups and Adult Coaching

Shared Systems To-Do

Email Marketing

  • Add email signup forms to KurtisPotter.com and Boundless-Youth.org
  • Create automatic welcome email and “next steps” email
  • Build monthly email system (6-12 evergreen emails)
  • Segment lists: youth parents, donors, volunteers, adult coaching leads, men’s/women’s group leads, event attendees

Text Messaging

  • Set up ClickSend or similar SMS platform
  • Add text opt-in language and consent to website forms
  • Create auto-reply texts, event reminder templates, and youth event parent update templates

Payments

  • Use Stripe as the starting point — separate nonprofit and for-profit accounts
  • Add recurring billing ($0.99 first month, then $49.95/month)
  • Add event ticket payments and merch payments
  • Set up in-person payment options for events; explore adding 3% processing fee to customer payments

Merch / Store

  • Merch page on KurtisPotter.com (adult book)
  • Merch/books page on Boundless-Youth.org (children’s books)
  • Prepare for event-based merch sales; separate nonprofit and for-profit store revenue

Blog / Content

  • Add blog section to both KurtisPotter.com and Boundless-Youth.org
  • Publish positive development content; repurpose social posts into articles
  • Use blog posts to support SEO and email campaigns

Assets Needed from Kurtis

  • Updated Kurtis Potter bio and professional photos
  • Boundless Youth event photos and July 19 event details
  • Event registration details
  • Program descriptions (coaching, mentoring, Boundless Men, Boundless Women, Boundless Group)
  • Speaking topics and book titles/descriptions
  • Merch photos and pricing
  • Donation language and payment processor decision
  • Stripe login once set up and bank account separation status
  • Social media links, logos, brand files, any existing email copy

Suggested Project Order

Step 1 – Website Cleanup and Strategy: Remove misleading logos from KurtisPotter.com. Clean up content. Confirm structure and legal/financial separation.

Step 2 – KurtisPotter.com Rebuild: Build personal brand homepage. Add coaching, mentoring, events, speaking, books, merch, contact sections. Add Boundless Youth referral.

Step 3 – Boundless-Youth.org Updates: Add July 19 event and new photos. Update youth programs. Add donation/event CTAs. Prepare for youth books and merch.

Step 4 – Boundless-Group.net Positioning: Keep as umbrella site. Add sections for Boundless Men, Women, Group Coaching, Retreats, Business, Veterans.

Step 5 – Forms, Email and SMS: Lead capture forms, welcome email, auto-response email, SMS opt-ins.

Step 6 – Payments and Merch: Set up Stripe, connect payment forms, add recurring subscriptions, prepare event ticketing and merch for July 19 if possible.

Step 7 – Social Media and Content: Build social media plan after websites are current. Use sites as the destination for posts, ads, emails, texts, and event promotions.